We know that the journey from start to success is a challenging one! As a result, there are a variety of platforms that claim to be the key to your success. Unfortunately, some of these programs are not what they claim. Therefore, we have created a short list of reliable platforms that we recommend you adopt in order to improve your ecommerce site!
1. Digivizer - https://digivizer.com/
Digivizer is an online website that helps businesses who are investing in digital marketing programs on social media to better understand their audiences and the performance of their content to drive greater performance from every dollar spent.
As stated on their site, they provide access to “real-time digital performance measurements and insights, presented across all the main social media and search advertising platforms, within one comparative, easy-to-use, affordable self-service platform. We also provide agency services for companies looking for data-driven social to sales programs.”
Essentially, Digivizer is an easy to use platform that allows you to link your social media platforms to track your audience, whilst providing critical information about how to better market to your audience or perhaps select a new audience to target.
2. Marketo - https://au.marketo.com/
Marketing Automation Systems are a critical platform to understand as your firm grows in scale. For those who don’t know about what Marketing Automation Systems do, Marketing automation is a category of technology that allows companies to streamline, automate, and measure marketing tasks and workflows, so they can increase operational efficiency and grow revenue faster.
Marketo is a leading Marketing Automation System that allows users to upscale their marketing abilities. Marketo’s primary features are email marketing, landing pages and forms, campaign management, engagement marketing, prediction and scoring, customer lifecycle management, CRM integration, social marketing capabilities, mobile marketing capabilities and marketing analytics.
As stated on their webpage, Marketo “is a complete solution for lead management and B2B marketers looking to transform customer experiences by engaging across every stage of complex buying journeys. Natively supporting both demand and account-based marketing strategies, Marketo Engage brings together marketing and sales to orchestrate personalized experiences, optimize content, and measure business impact across every channel, from acquisition to advocacy”.
3. Google Analytics - https://support.google.com/analytics/
Google analytics is an online tool that is used to track website activity such as session duration, pages per session, bounce rate etc. of users.
It can be integrated with Google Ads which allows users to create and review online campaigns by tracking landing page quality and conversions (goals). Goals could include sales, lead generation, viewing a specific page, or downloading a particular file. A great aspect of Google Analytics' is it’s approach to show high-level, dashboard-type data for the casual user, and more in-depth data in the report set. As a result, this allows for a simple and efficient way to manage your e-commerce site.
Another perk of Google Analytics is that it can identify poorly performing pages with techniques such as funnel visualization, where visitors came from, how long they stayed on the website and their geographical position. It also provides more advanced features, including custom visitor segmentation. This program can also track sales activity and performance, as the e-commerce reports show your site's transactions, revenue, and many other commerce-related metrics. Google Analytics is a world class platform used by many people due to its level of simplicity.
Talk soon,
The Easy E-Commerce team
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