THEORO is an eCommerce store based in South Korea focusing on quality jewelry design. What initially began as a personal blog which involved daily photos of clothes and jewelry that the owner, Hae Jung, wore, people began to inquire about these products and so she started making jewelry of her own and selling it online. Eventually, demand grew to the point where she set up an eCommerce store to fulfill her customers’ needs.
Easy eCommerce conducted an interview with the owner of the site and gained some valuable insights into how to run an eCommerce platform from an international perspective and how this does/doesn’t differ to local eCommerce platforms.
Focus on customer experience, then outreach
It’s important to make sure that the customer experience on your eCommerce store is up to par before marketing your store. This includes aspects of the purchasing process such as having accurate, detailed pictures of the product you’re selling and making sure that all of the information related to that product is accurate and correct. The last thing you want to deal with is customers complaining and asking for refunds because the product they received is not what they expected.
Hae Jung also stressed that the key reasons for her success was her unique line of products and how she marketed these to her consumers. This stems back to our previous blog posts where it is crucial that you find the right niche market where you can offer products that are unique to the consumer and not saturated. Some initial easy and efficient ways that Hae Jung marketed her products was simply through word of mouth with close friends as well as constant blog posts of her daily life to capture the interests of her potential customers.
Customer is king
Branching off the previous point, it’s critical that you avoid making mistakes.Your customer’s trust is one of the most important things you should try and retain because once you break that trust, it’s hard to rebuild a relationship with that customer. Remember, it’s always cheaper to retain a customer than to go and seek new ones.
Mistakes to avoid
Common mistakes that should try and be avoided involve incorrect product descriptions, shipping delays and sending defective products. All of these can cause irreparable damage to customer relationships. Therefore, it is essential that you are involved in every step of the manufacturing and shipping process so that these mistakes are not made.
Remember that the customer always comes first when it comes to selling products. By perfecting the customer experience, you can ensure that customers who come to your site will leave satisfied and wanting more.
Comments